Baby.
Drop the MyBIZm Transfer Document into Claude. It loads everything the system needs to run — the process, the questions, the document architecture, the production pipeline. You don't configure anything. It runs itself.
Claude then walks you through a brand intake. It asks targeted questions about your business — your story, your customers, your voice, your aesthetic, your competitive position. If you've completed the Pre-Work Worksheet, you've already thought through every answer. The session flows fast.
Claude also reads your website directly. It doesn't rely on what you tell it alone — it verifies against what's publicly true about your business. The output is grounded in reality, not just your description of it.
Your completed Pre-Work Worksheet. Your logo file. Your website URL. Everything else Claude builds from the conversation.
Claude builds five brand documents from your intake session. These aren't generic templates with your name on them. They are architectural documents built from your specific answers — every section referenced back to your business, your voice, your customer.
The five documents are your Brand Bible, your Production Standards Guide, your Pipeline Briefing Document, your Character Library (if applicable), and your Custom Prompt Library — a set of prompts engineered specifically for your brand's aesthetic that only work for you.
At the end of this step you have a complete brand documentation package. Most businesses never have this. You now do.
Five downloadable documents. Your brand DNA — documented, structured, and ready to load into NotebookLM™. And ready to hand to any collaborator, contractor, or employee who needs to understand your brand instantly.
Load your five documents into Google NotebookLM™ alongside your website as a source. NotebookLM™ now has everything it needs to understand your brand at a deep level — not from a brief, but from the actual source documents your business runs on.
Fire your Custom Prompt Library prompts. NotebookLM™ generates professional slide decks, explainer videos, infographics, and mind maps — all in your brand's visual language. The output looks like an agency built it. Because the system that produced it was built for your brand specifically.
Slide decks export at 1376x768 — 16:9 format, ready for X, Facebook, LinkedIn, and Instagram feed posts. Explainer videos generate in audio and visual format, narrated in your brand voice.
Slide decks. Explainer videos. Infographics. Mind maps. Deep dive audio. All from your source documents. All in your brand's aesthetic. Export, review, keep the best — your asset library starts here.
Bring your generated assets back to Claude. It reviews everything you produced — slide decks, videos, infographics — and catalogs what's worth keeping. Then it builds your social media calendar around your actual asset library.
Claude writes post copy for every piece of content. It assigns images by filename so there's no ambiguity about what goes where. It schedules across platforms — X, Facebook, LinkedIn, Instagram — with platform-specific copy variations where needed.
You leave this step with a complete, executable social media deployment plan. Post copy written. Images assigned. Calendar built. All you do is post.
A full social media calendar — post copy written, images assigned by filename, scheduled across platforms. Plus a cataloged asset library of everything NotebookLM™ produced, organized and ready for future use.
Underneath it is the thing that changes how you operate permanently.
Two of the most powerful AI systems in the world know your business now. Not in a general way. Not in a "I gave it a paragraph and it sort of gets it" way. Deeply. Completely. The way a business partner who has been with you for years knows it.
Your brand voice. Your value proposition. Your customers. Your competitive position. Your story — in your words, your way. Locked in. Calibrated. Permanent.
Point them at anything. They show up ready.
Email campaigns. Job postings. Sales scripts. Grant narratives. Pitch decks. Partnership proposals. Competitive analysis. Annual marketing plans. Seasonal promotions. Customer onboarding. Employee training. Press releases.
No re-explaining. No re-briefing. No starting from scratch. Ever.
You came here for the social media calendar. That's the on-ramp.